Corporate Digital Training

We hold digital skills training sessions for corporate and the public at large.  The training is on fundamentals of content creation, blogging, Social media, social media etiquette, digital marketing and cyber security.

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We hold digital skills training sessions for corporate and the public at large.  The training is on fundamentals of content creation, blogging, Social media, social media etiquette, digital marketing and cyber security

For the advance training we offer hands on skills and expert presentations on improving the skills and knowledge on more advanced blogging, security, increasing one’s readership and making money from the digital space.

The trainings are classified into: Introductory, intermediate and advanced.

Corporate Digital Training Guidelines

We have a comprehensive curriculum on new media that we use in the course of our trainings.  It is categorized into three levels: Foundation, Intermediate and Advanced

Introduction

  • Understanding Social Media- Key channels: Blog, Facebook, Twitter, YouTube and others Blogging and blog platforms
  • The importance of blogging
  • The impact of social media on communication and other industries
  • What makes blogs different from microblogging sites

Social Media Guidelines and Policies

  • Creating Social Media Policies
  • Social Media Etiquette
  • Copyright
  • Cyber security
  • The Dos and Don’ts

Creating user centered Content

  • Content strategy objectives
  • Researching your audience – what are their goals and objectives?
  • Identifying key user journeys
  • Planning for content creation & management
  • Search Engine Optimization

Marketing and Building Audience for Social Media Platforms

  • Changing the Corporate Mindset & Strategy to work with the New Media
  • Identifying business objectives for your content marketing
  • The shift from selling to educating – content as marketing
  • Create sketch Personas and Scenarios

Community and engagement on the social web

  • Principles for increasing engagement and driving results on social media
  • Building the right profile
  • Social media tactics
  • How to promote sharing
  • Resources and tools

The Measure and the Impact of Social Media

  • Identifying key messages
  • The shift from selling to educating and Connecting
  • The impact of social media on marketing and PR
  • Measuring success: analytics and KPIs